Digital Brand Protection
Digital brand protection programs are an essential tool for protecting intellectual property related to ones brand.
Red Chalk Group is uniquely qualified to assist companies in identifying and quantifying financial losses directly attributed to brand abuse. The numbers are staggering – digital brand abuse accounted for $350+ Billion in financial losses in 2013 and 14% of branded, paid search traffic is hijacked. These losses go right to the bottom line.
There are steps companies can take to start addressing the problem, and Red Chalk Group has a tool kit of tested best practices to help companies develop and implement a strategic plan needed to systematically attack these massive losses. The upfront investment in this type of initiative is typically recouped easily within the first year.
View a 2-minute overview of our approach to developing a Brand Protection Strategy.
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