Digital Brand Protection

Red Chalk Group is uniquely qualified to assist companies in identifying and quantifying financial losses directly attributed to brand abuse. The numbers are staggering – digital brand abuse accounted for $350+ Billion in financial losses in 2013 and 14% of branded, paid search traffic is hijacked. These losses go right to the bottom line.

There are steps companies can take to start addressing the problem, and Red Chalk Group has a tool kit of tested best practices to help companies develop and implement a strategic plan needed to systematically attack these massive losses. The upfront investment in this type of initiative is typically recouped easily within the first year.

View a 2-minute overview of our approach to developing a Brand Protection Strategy.