Broadcasting and ATSC 3.0 – Issues and Opportunities

In April 2016, Red Chalk Group held in-depth Webinar covering the Broadcast industry and ATSC 3.0. The Webinar explored how Broadcasters fit into the ever changing Media and Entertainment ecosystem and the impact ATSC 3.0 will have on future business models. The role of Broadcasters vis-à-vis cable providers and mobile network providers was discussed along with potential future scenarios for the use of low cost OTA capacity created by ATSC 3.0.

The Webinar also covered how industry incumbents and disruptors alike are changing industry dynamics.

The Webinar discussion was led by Umair Hussain, an Associate Principal with Red Chalk Group, and introductory remarks were provided by Raymond Zenkich, a Managing Partner with Red Chalk Group.