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Industries > Media & Entertainment

OTT Business Models – Why Everyone Should Not be like Netflix

It seems like everyone is following in Netflix’s steps to build their OTT services – but it may not be the best business model for each provider

ABSTRACT: Over-the-Top, or OTT, platforms are currently all the rage in the media and entertainment industry as every media company, content creator and distributor fights for viewers in an increasingly crowded field. Following the success of Netflix, most new OTT services have modeled themselves after it, but Pay-Per-View and advertising based models are also prevalent. Through all of this, content remains king, possibly even more so than before as the contract-free nature of OTT means customers can add and drop services as they like. As the hype behind OTT wears down, we will see business models evolve and hybrid advertising –subscription models will likely become the standard.

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